June 01, 2023 2 min read
Season 9: Bláth Fiáin
Inspired by Irish wildflowers, the new collection is sustainably produced in collaboration with local textile producers using recycled and regenerative materials, such as naturally-dyed Irish linen and Irish wool with the mission to reconnect people to nature.
In her inspiration for Season 9, Aoife Mc Namara draws attention to the disconnection between our clothing and the fibres they are made from. She highlights the environmental impact of the fashion industry and poses a powerful question: What if we could return to fabrics grown from the earth, creating a shift from man-made polyester to soil-based fibres?
The 12-piece collection is predominantly handmade in Ireland using eco-friendly materials - proving that it is possible to make beautiful clothes with a positive impact on the environment, society and the fashion industry as a whole.
For the Resewing Our Roots Knitted Vest Aoife worked with Fibreshed member knitwear designer Mihai Mar to bring her design to life. The vest is handmade by using naturally dyed Irish wool.
Aoife Mc Namara will follow a pre-order model for the collection. Pre-order is a slower, more sustainable approach to production, as only the amount of pieces purchased will be produced. The majority of the collection will also be handmade in Ireland.
Speaking about theBláth Fiáin collection, Aoife Mc Namara said: “Nature will always be my muse. When I’m designing, I keep a ‘soil-to-soil’ approach front of mind, holistically considering the end of a garment's life before it is even created.This collection is inspired by plants and made with mostly regenerative natural fibres, like linen and wool. My vision is that all Aoife Mc Namara designs will be made solely with fibres that will eventually decompose into nutrients for a healthier ecosystem. And in the meantime, they are quality sustainable pieces that will last people decades. This collection is a big stepping stone for our brand towards our commitment to achieving true fashion circularity.”