Aoife McNamara is a luxury sustainable fashion brand that creates unique garments inspired by nature, to protect nature. Founded in 2019, Aoife McNamara reimagines the future of sustainable design by reconnecting the fashion industry to the natural world. The brand values creativity and beauty, people and planet, quality over quantity. It aims to create beauty, not destroy it.
The founder of the business, Aoife McNamara, has always had a passion for the natural world. After securing an Honours degree from Limerick School of Art & Design, and gaining industry experience in Paris and New York, Aoife was determined to create unique Irish garments that were at peace with the planet. Since 2019, the brand has gained a cult following online and established a flagship store in a thatched cottage in Adare, Co. Limerick. Aoife fosters a culture of grassroots collaboration and community empowerment by partnering with local suppliers and artists. Her award-winning collections are inspired by Ireland’s wild beauty and are driven by innovative practices.
In 2020, the brand opened its flagship store in a quaint thatched cottage on Adare Main Street, Co. Limerick. The Cottage serves as an innovative hub for both designers and creatives alike, so you can browse through Aoife's dreamy designs and diverse local Irish art. Its a space for creativity, ideas, connection, education. Keep your eyes peeled for upcoming community events & workshops!
We are endlessly inspired by the natural world. Our clothes are a state of a mind and a form of artisticexpression. We are leaders, dreamers, problem-solvers, activists. We BELIEVE in creativity, ideas and connection. We TRUST that changing the world starts first by healing inside. We CHOOSE optimism and gratitude. We PLEDGE to give more than we take. We EMBRACE that protecting the planet can feel both scary and exhilarating. We FIND calm in chaos, wonder in wildness. We STRIDE boldly in the direction of our future. We CREATE beauty, we make waves.