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Learn more about Aoife McNamara
Founded in 2019, Aoife McNamara creates Clothes Inspired by Nature, to Protect Nature.
Our brand was born from a passion for change - an unwavering belief that fashion can be a force for good. We stand for more than simply clothing - we advocate for a shift in mindset, encouraging a deeper connection between what we wear and the world around us. As Ireland’s first B Corp-certified fashion brand, we are redefining luxury - not as excess, but as harmony between people, planet, and creativity.
Our design philosophy is rooted in interconnectedness - where fabric, form, and function merge to create pieces that feel as natural as the environments that inspired them. We look to the effortless beauty of the world around us, weaving its essence into every stitch and every detail. From the soft fluidity of organic fibres, to the structured resilience of regenerative textiles, each element is chosen to echo nature's intelligent design.
Our collections are inspired by Ireland, using innovative, low-impact materials and ethical practices that challenge the status quo. We are dedicated to slow fashion, ensuring that each garment is produced with care and integrity. Our materials are sourced responsibly, favouring organic, regenerative and recycled fabrics that leave the lightest possible footprint. Each stitch tells a story of artistry, from the hands of the skilled craftspeople who bring Aoife's vision to life. Through our designs, we invite you to embrace a way of dressing that aligns with your values, celebrating mindful consumption and conscious creativity.
Aoife's Cottage
Beyond clothing, Aoife McNamara represents a way of life - one that invites you to slow down, reconnect, and reimagine what fashion can be. Our thatched cottage studio in Adare, Co. Limerick is a creative sanctuary where sustainability, community, and art come together. The Cottage serves as an innovative hub for both designers and creatives alike. You can browse through Aoife's designs and diverse local Irish art in this space designed for creativity, ideas, connection, and education.
community
We are endlessly inspired by the natural world. Our clothes are a state of a mind and a form of artisticexpression. We are leaders, dreamers, problem-solvers, activists. We BELIEVE in creativity, ideas and connection. We TRUST that changing the world starts first by healing inside. We CHOOSE optimism and gratitude. We PLEDGE to give more than we take. We EMBRACE that protecting the planet can feel both scary and exhilarating. We FIND calm in chaos, wonder in wildness. We STRIDE boldly in the direction of our future. We CREATE beauty, we make waves.
We are building a future where fashion is more than just what you wear - it’s how you engage with the world. Explore our collections, visit our showroom, and be part of the movement.
