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Learn more about Aoife McNamara
Founded in 2019, Aoife Mc Namara is on a mission to reimagine the future of sustainable design, with clothes inspired by nature, to protect nature.
Our brand was born from a passion for change - an unwavering belief that fashion can be a force for good. We stand for more than simply clothing - we advocate for a shift in mindset, encouraging a deeper connection between what we wear and the world around us.
As Ireland’s first B Corp-certified fashion brand, we are redefining luxury - not as excess, but as harmony between people, planet, and creativity.
Our design philosophy is rooted in interconnectedness - where fabric, form, and function merge to create pieces that feel as natural as the environments that inspired them.
We look to the effortless beauty of the world around us, weaving its essence into every stitch and every detail.
From the soft fluidity of organic fibres, to the structured resilience of regenerative textiles, each element is chosen to echo nature's intelligent design.
We take pride in the fact that we do not generate any textile waste - another key element of our design process.
Just as Mother Nature regenerates, so too do our fabrics as we give them new life through our scrunchies and through our AMN Reimagine Homeware range.
Our collections are inspired by Ireland, using innovative, low-impact materials and ethical practices that challenge the status quo.
We are dedicated to slow fashion, ensuring that each garment is produced with care and integrity. Our materials are sourced responsibly, favouring organic, regenerative and recycled fabrics that leave the lightest possible footprint.
Each stitch tells a story of artistry, from the hands of the skilled craftspeople who bring Aoife's vision to life. Through our designs, we invite you to embrace a way of dressing that aligns with your values, celebrating mindful consumption and conscious creativity.
A place of warmth and wonder, where creativity flows, nature inspires, and beauty is reimagined with purpose.
Tucked away in the village of Adare, our thatched-roof cottage is more than a studio - it’s a living, breathing space for community, connection, and conscious creation. A home for kindred spirits who believe in the power of slow fashion, storytelling, and care.
Here, you’ll find Aoife’s designs alongside local Irish art, all curated in a space that invites you to slow down, dream big, and reconnect - with yourself, with nature, and with something greater.
This is our world. Thank you for being part of it. You belong.
Otherland is a dream woven from the ancient whispers of Irish folklore - a love letter to Tír na nÓg, the mythical land of eternal youth and untouched beauty. In this poetic new offering, heritage meets modernity in a confection of wonder, impermanence and the power of connection.
community
We are endlessly inspired by the natural world. Our clothes are a state of a mind and a form of artisticexpression. We are leaders, dreamers, problem-solvers, activists. We BELIEVE in creativity, ideas and connection. We TRUST that changing the world starts first by healing inside. We CHOOSE optimism and gratitude. We PLEDGE to give more than we take. We EMBRACE that protecting the planet can feel both scary and exhilarating. We FIND calm in chaos, wonder in wildness. We STRIDE boldly in the direction of our future. We CREATE beauty, we make waves.
We are building a future where fashion is more than just what you wear - it’s how you engage with the world. Explore our collections, visit our showroom, and be part of the movement.
