Remembering AMN x CPHFW

In half a decade of business, few sustainable fashion brand founders have been busier than Aoife Mc Namara. To celebrate our fifth year in business, Aoife took the brand to Copenhagen to showcase during what has quickly become fashion’s most interesting and innovative weeks of the year. 

As Ireland’s first B Corp fashion brand, AMN was invited to join brands such as Ganni and ROTATE to take our place as a real player in the global sustainable fashion world. 

Sustainability is the core focus of Copenhagen Fashion Week. Striving towards making substantial changes to inspire innovation and encouraging the fashion industry to accelerate their sustainability efforts is at the core of the endeavour. And Aoife Mc Namara fit in seamlessly amongst the brands whose main Mission is to strive to remain, as Aoife frequently describes ‘Earth focused, not growth focused.’

Aoife’s invitation to Copenhagen Fashion Week coincided with the launch of our tenth collection - Remember - inspired by the profound importance of our roots, and of course, her beloved County Clare. 

‘As always, it starts from County Clare, from my Irish summer, gardening, sea swimming, hiking, and being outdoors. The idea of Remember is all about reconnecting and remembering our connection with nature and remembering our Irish heritage.’

As part of the 18-piece collection, for the first time, Aoife utilised deadstock fabrics and ensured to include Irish woven wool, which has become one of her brand signatures. From a collaboration with IrelandsEye of best-selling Aran jumpers to a suit in her signature Burren pinstripe (aptly named ‘Awaken to the Land’), Aoife focused on utilising this heritage fabric in an accessible and modern way. 

Naturally, then, Aoife spoke in conversation with podcaster and presenter PJ Kirby to explore textile circularity and sustainability in Irish design. The event, also including Fashion Editor Deirdre McQuillan and Megan McGuigan, celebrated the hard-working Irish designers who are increasingly making sustainability and textile circularity core pillars of their work. 

Irish design, as illustrated by Aoife’s collections, frequently converges with the natural world as part of our shared efforts to protect the planet. Held in the Embassy of Ireland in Denmark, this event marked an important turning point in the future, not only of Aoife Mc Namara, but of the Irish textile industry in general. 

Following the showcase, AMN hosted an intimate brand dinner at Gro Copenhagen, a farm-to-fork urban oasis in the heart of the city. Joined by international changemakers and our gorgeous AMN family, we celebrated a landmark event in the brand’s history in surroundings that both inspired and connected. 

Constantly innovating and pushing boundaries, Aoife Mc Namara’s sustainable and biodegradable designs will remain in the public consciousness for many years to come, and Copenhagen provided the perfect international stage to mark the beginning of AMN’s global journey.