Introducing Season 10 - Remember

August 16, 2024 2 min read

Inspired by the profound importance of reconnection with the land and the celebration of Irish roots, Remember embodies the essence of sustainability and craftsmanship.

Remember is a beautiful 18-piece collection that draws inspiration from the beauty of nature and the connection between individuals, the land, and our heritage. From the luxe tailoring of the blazers and co-ords, to the delightful dresses featuring unique twists such as Aoife’s signature bows, the entire collection is synonymous with the brand’s reputation for playful and feminine designs.

Continuously striving to find innovative ways to design and create clothes sustainably, Aoife Mc Namara collaborated with one of Ireland’s largest traditional knitwear producers, IrelandsEye, to create two unique handmade Irish Jumpers, the perfect accompaniment to each piece in the collection.

Each AMN garment has been thoughtfully designed and is made exclusively with sustainable materials sourced from Irish suppliers. Irish wool is a key feature in this collection, all sourced sustainably, ethically and holistically from John Hanly Woollen Mills.

Gorgeous, breathable Irish woven linen features prominently in the collection, made from biodegradable material sourced from County Wexford. As linen is one of the oldest fabrics and is interwoven within Irish history, the collection could not be complete without it.

Operating with a zero waste policy, any leftover materials from core collections are repurposed and used to design accessories and more recently, the brand’s ‘Reimagine’ collection of pillows in six colourways.

Aoife Mc Namara will follow apre-order model for the collection. Pre-order is a slower, more sustainable approach to production, as only the amount of pieces purchased will be produced. The majority of the collection will also be handmade in Ireland.

Speaking about the Remember collection, Aoife Mc Namara said: “This season is about reconnecting with our land and Irish roots and shedding light on the vibrancy and spiritual nourishment that our island has always offered. My Mission has always been to reconnect the fashion industry to the natural world. Season 10 naturally came to be called ‘Remember,’ and it’s about embracing the belief in animism, acknowledging the illuminating, clarifying life force within nature. As always, we work with an amazing team of Irish suppliers and you can see the love that goes into each piece when being made. Ireland is the heart and soul of this collection and so for this shoot, I selected real women who share the same values and love for nature.”