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On Thursday, 13 February, Aoife Mc Namara dazzled on an evening showcasing the ground breaking innovation, creativity, and culture of the Irish design industry. Hosted by the Ambassador of Ireland to the UAE, Alison Milton, and Tech Powered Luxury, with support from Enterprise Ireland and Tourism Ireland, this live event marked a significant milestone for Irish creatives, fashion, and music in the Middle East.
Aoife Mc Namara was honoured to feature amongst celebrated Irish female designers on an evening closing out the St Brigid’s Day celebrations in the UAE, following on from two weeks of cultural activities across the Emirates celebrating Ireland and the creativity of Irish women. This collaboration between Ireland’s first female ambassador to the UAE and the female founded Tech Powered Luxury aimed to bring the magic of Irish fashion design to Abu Dhabi, during the Embassy’s ‘Year of 50 Programme,’ celebrating 50 years of diplomatic relations between Ireland and the UAE.
The evening which featured a live recording of the Tech Powered Luxury podcast - known for bridging the worlds of technology and design - also saw Aoife Mc Namara’s latest sartorial offerings take to the runway.
Following a whirlwind fortnight which saw the B Corp fashion designer record her very first documentary in the clothing landfills of Kenya, summit Kilimanjaro, and then showcasing at her very first Abu Dhabi Fashion Week, Aoife shared her thoughts on the dichotomy between two very different experiences of fashion:
‘The voices, the faces, the places, they’re stuck with me… The stories of the people I’ve met will stay with me forever, and I’ll do whatever I can to make a difference.’
The Tech Powered Luxury showcase, curated by stylists and visionaries Anne O’Shea and Jess Colivet, and which featured Ireland’s brightest design talents, celebrated the creativity and craftsmanship that has made Irish design a force to be reckoned with globally.
With over 300+ global guests in attendance, including dignitaries, global brand owners, and industry visionaries from across the globe, ‘Live From Abu Dhabi’ was more than an event; it was a statement. For the first time on this scale, Ireland’s finest creative talents came together in the Middle East to showcase their ingenuity and influence on the global stage.
This milestone event underscores the growing global presence of Ireland’s creative minds. For Aoife Mc Namara, it was more than a showcase - it was a reaffirmation of her commitment to sustainable fashion, craftsmanship, and meaningful impact.
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