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Aoife Mc Namara is Ireland’s first B Corp fashion brand - an Earth-focused luxury brand, crafting modern heritage pieces, deeply rooted in Irish traditions.
Inspired by nature and designed in harmony with the world around us, the brand champions quality over quantity, innovative ideas, and a strong sense of community.
Aoife Mc Namara is on a mission to spark a movement that inspires changemakers to embrace and protect Mother Nature.
Aoife Mc Namara launched her eponymous brand shortly after graduating with Honours from Limerick School of Art and Design. Drawing on her experiences in New York and Paris, she set out to push boundaries in the fashion industry in the pursuit of reimagining sustainable design.
This mission has shaped not only the clothes she creates, but also the way she thinks about fashion’s relationship with the world around us. A lifelong nature lover with a fervent desire to leave the world better than she found it, Aoife consciously created a brand that merges heritage, innovation and sustainability.
Since 2019, Aoife has created modern heritage pieces deeply rooted in Irish traditions, all while upholding the brand’s Earth-focused approach. At the heart of every collection lies a commitment to crafting beauty in harmony with the natural world.
Otherland is more than a collection - it’s a call to consciousness.
It invites us to reconnect with the stories of our land, to rewild our imagination, to reprioritise what truly matters, and to rethink our relationship with the world around us. In doing so, we begin to reimagine a future that honours the beauty we risk losing.
At this critical moment in time, we stand at a crossroads: do we hold onto the magic, or let it slip away?
Through the lens of fashion, Otherland becomes a vessel for cultural storytelling and ecological advocacy - a poetic reminder that the choices we make now will shape the world to come.
